I came across this is the reading for one of my classes. This is SO true!
"Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, taking a hot bath or drinking a half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up inside you."
-David Ogilvy
